KVAS

Packaging

Yellow Barrel, a Russian company, sought to reintroduce its traditional fermented non-alcoholic malt beverage, KVAS, to the U.S. market through a strategic rebrand. The project emphasized preserving cultural authenticity by retaining and refining the original logo, while modernizing the visual identity with an updated color palette and improved shelf appeal. Designed to resonate with American consumers, the refreshed branding bridges heritage and contemporary style, positioning KVAS for broader recognition and growth in the competitive U.S. beverage industry.