Peoria Area Chamber
of Commerce

Brand Design

This rebrand for the Peoria Area Chamber of Commerce reimagines their identity to attract new members and elevate their impact across the local business community. Inspired by the Peoria County flag, the updated color scheme, blue for vital natural resources like the Illinois River, green for the county’s agricultural heritage, and gold for its culture of innovation. The new logo features arrows that represent growth, progress, and the Chamber’s dedication to supporting small business development, seamlessly blending modern design with a strong foundation of collaboration and local pride.